Soho house partners with Pentire to launch non-alcoholic drinks menu

Soho House Group has partnered with Trustpilot’s top rated non-alcoholic spirit, Pentire, which is now being served throughout all of the Soho House venues, including its Houses, Restaurants, Studio Spaces, Soho Works and Cowshed Spas globally.

In recognition of the increasing appetite for sophisticated no and low drinks options, Soho House Group has introduced two new serves to the menus across its venues: Pentire and Tonic - Pentire’s signature serve and Eastern Fizz - a non-alcoholic iteration of house favourite, Eastern Standard. Pentire is also available to purchase at Soho Home.

Pentire offers healthy wind down drinks for active people and is best enjoyed as a Pentire & Tonic - the brand’s signature serve. The brand’s two spirits: Adrift and Seaward, were created by collaborating with local botanists and distillers to make unique coastal, herbaceous and fresh flavour profiles that capture the flavour and feeling of its eponymous headlands.

Alistair Frost, Founder of Pentire said of the new listing, “We’re so excited to be bringing our coastal flavours of Pentire to Soho Houses all over the world. It’s great that Soho House will now include no and low offerings on its menus created with Pentire, supporting its members in meeting their health and wellness ambitions.

'Our social culture is evolving; people are busier and more active, looking for no and low drinks options without loads of added sugar, so they can drink for tomorrow and feel great the next day.”