Deliveroo reports huge 117% surge in plant-based ordering since Veganuary 2021

Deliveroo has yet again seen a huge increase in demand for vegan food in the last twelve months, with orders of plant-based dishes up 117% on the previous year. According to the food-delivery giant, this first week of January 2021 saw a 153% rise in searches for 'vegan' food in the app compared to the month before, as Brits across the country take on Veganuary.

The online food delivery service, which is a proud supporter of Veganuary, has reported that more restaurants than ever have introduced plant-based menus and dishes to their regular offering and there are now over 15,000 plant-based and vegan friendly restaurants available in the UK on Deliveroo across the UK.

According to the food-delivery company, the cities with the most vegan orders (as a proportion of their total orders) this year in order are: Brighton, Bristol, Coventry, Leeds, Manchester, York, Liverpool, Edinburgh, Norwich and London.

Hundreds of thousands of Brits will be giving 'Veganuary' a go this year, Deliveroo are encouraging people to try going 'Vegan-ish' this month and enjoy the huge range of amazing Vegan options available on the app.

An increase in the choice of delicious vegan gastronomy may be helping to convince people to stick with their pledge beyond January, according to a survey carried out by Veganuar, 85% of Veganuary's 2021 participants planned to either stay vegan or cut animal consumption by at least 50%.

New vegan specials
This Veganuary, some of the UK's most popular restaurants are launching brand new vegan dishes, which customers can order on Deliveroo for the first time ever, including:

Vegan Flamin' Buffalo from Pizza Hut Restaurant
Appledwood smoked vegan cheese & chilli vegan no carne from Tortilla
New Meatless Meatballs from ''Coco di Mama
Teryaki Plant from Honest Burgers

Vegan grocery trend
With more and more supermarkets joining the platform as the need for on-demand groceries has skyrocketed since the first lockdown in 2020 - it appears that customers have been using Deliveroo to stock up on plant-based ingredients.

Deliveroo reported that almost 50% of orders from one of their supermarket partners (Whole Foods) contained vegan items during Veganuary 2021. Their most popular vegan dishes ordered from grocers during last Veganuary were:

1. Vegan red pepper & butternut squash sausages - Aldi
2. Vegan banana loaf cake - Morrisons
3. Oatly Barista - Waitrose
4. YO! vegan sushi - Co-op
5. Naturli organic vegan spreadable & Alpro vegan yoghurt - Sainsbury's

UK'S top vegan dishes
Last year the food delivery company identified the growing popularity of imitation meats as the hottest new vegan category - something that has taken off again this year, making it into the majority of Deliveroo's most popular vegan dishes ordered on the platform across the UK in 2021:

Acai Berry Bowl - Juicebaby
The Big Oovee - Oowee Vegan
The Halo Burger - Halo Burger
Spinach Gyoza - Mildreds
Colonel (VG) - The Full Nelson
Vegan Doner Kebab - What The Pitta
Chick'n Filler Roll - Vegan Sandwich Co
Burger Combo - Neat Burger
Falafel Wrap - Go Falafel
New York Melt - The Vurger Co

Elena Devis, Vegan Category Lead, Deliveroo said, 'Earlier this year we asked the UK what they would like to see more of on delivery platforms, and nearly half of the survey respondents (48.5%) said they were keen to see more meat-free options.

'The UK's appetite for vegan food is one that just seems to be getting bigger and bigger every year which is why we're proud to offer such an incredible range of plant-based dishes available across restaurant and grocery menus. Vegan and Plant-based food is a growth area we are really excited by at Deliveroo so we're super happy to be supporting Veganuary again this year.'

Toni Vernelli, International Head of Communications and Marketing at Veganuary, said, 'We're really excited to be working with Deliveroo again this Veganuary. Their dedication to improving the visibility and availability of vegan options on their platform is making it much easier for people who want to adopt a more climate-friendly diet – and that number is growing every year!'