SHOWCASE CINEMAS ANNOUNCES BABY CINEMA PARTNERSHIP WITH ICONIC TOY BRAND FISHER-PRICE

Leading cinema chain Showcase Cinemas has announced an exciting new collaboration with educational toy brand Fisher-Price

The brands have come together for the first time to support Showcase’s Baby Cinema offering.

In an official statement, Showcase’s UK Marketing Director described the partnership with one of the “most iconic toy brands in the world” as “incredibly exciting”.

Fisher-Price is the #1 infant & preschool brand in the world and after more than 90 years continues to amplify the power of childhood.

Under the terms of this partnership, Fisher-Price branding will feature at Showcase Cinemas locations nationwide, accompanied by a pre-screening advert before all Baby Cinema showings and family films.

Jon Dixon, UK Marketing Director at Showcase Cinemas, said: 'We’re incredibly excited to partner with Fisher-Price, one of the most iconic toy brands in the world, and one that’s synonymous with quality and innovation in children's entertainment and education.

“Our Baby Cinema programme has been so successful since launching, that we have recently doubled the number of screenings to two per week.

“Together with Fisher-Price, we’re creating an unforgettable experience for families through our Baby Cinema initiative, where the magic of the big screen meets the joy of learning and play. It's a partnership that promises to delight both parents and babies.'

Showcase’s Baby Cinema screenings, held each Tuesday and Thursday at 10am, offer parents and guardians the opportunity to enjoy the latest cinematic releases in an environment specifically tailored to accommodate the needs of babies.

Screening adjustments include gentle lighting levels, reduced audio volumes, a designated area for prams, and unrestricted movement throughout the auditorium.

For further information or to book tickets to your local baby cinema screening, please visit the website here: https://www.showcasecinemas.co.uk/events/baby-cinema