Antic London, which manages 24 pubs across the capital, has just opened a new outlet, the Effra Social in Brixton. The building was formerly the local Conservative Club, who had owned it since the late 1800’s, closed last November.
Antic London also owns Brixton’s Dogstar and the recently opened Sun of Camberwell on Coldharbour Lane.
The Effra Social will be a family friendly pub that allows children until 9pm & is dog friendly with a garden & restaurant. Manager Jennifer Allen said, 'It deserves to be used by the many not the few and I hope that we can ensure that it is. We were the only prospective purchaser wanting to retain its use, so it could very easily have been another regretful loss to the Brixton landscape.”
She added, “It is not trying to be retro, it is retro. The Effra Social will very much resonate with anyone who enjoyed a bottle of coke and a packet of Golden Wonder or Smiths crisps when out with their parents in the glam days of the seventies.'