Byron, who changed the face of the UK burger scene in 2007, has today revealed their new logo, which forms part of a wider redesign, rolling out across the brands digital platforms and within its restaurants later this year.
A symbol of bigger things to come, the logo is a visual representation of Byron’s new rallying cry - ‘All Hail The Table’.
With latest Wellbeing Index the ?suggesting a third of British adults are eating alone ‘most or all of the time’, Byron are on a mission to bring people back around the table where, in their opinion, all the best things happen.
According to the Index, eating alone has a negative impact on people’s reported wellbeing levels, and this is something Byron are eager to tackle. All Hail The Table means reconnecting friends, family, colleagues and acquaintances, so they can share stories and have conversations over good food.
The new logo represents five guests at the table, which can be arranged in a combination of seating styles. Byron also have a GIF ideation of the new logo, which sees each letter come to take its place at the table from the outer edges of the frame.
Byron’s CEO Simon Wilkinson said, ?‘The rationale behind the logo stems from our desire to bring people back around the table, to connect with each other and share quality time with friends. The logo is quite a literal translation of this, and brings Byron’s sense of fun to the visuals.
'As the UK dining scene continues to evolve, our logo represents the way we hope people will experience Byron in the future - together. It's a very simple idea, but one that we really believe in.’