UK food ordering platform, ChefOnline, which has over 500,000 active customers, is launching National Curry Week for Health Heroes, between May 4-10, to deliver over 25,000 meals to health workers across the UK, free of charge.
With the support of over 50 leading curry restaurants and the Asian Restaurant & Takeaway Awards (ARTA), the Oscar’s of the UK’s curry industry, deliveries will be made by participating restaurants to local hospitals up and down the country to thank the frontline workers for their immense work in battling the COVID-19 pandemic, as they risk their lives to saves ours.
Currently contributing over £5bn annually, the UK curry industry has been a staple of British cuisine for centuries. ChefOnline National Curry Week for Health Heroes will bring together the appreciation of great food with the appreciation of the heroes who are currently fighting against the coronavirus outbreak in local hospitals.
The ChefOnline National Curry Week for Health Heroes is supported by ARTA, the UK’s top ceremony for British-Asian cuisine, recognising UK’s favourite restaurants, takeaways and chefs every year.
ARTA has a nationwide network of industry leaders up and down the country, many of whom are national award winners. It was brought on board to galvanise the leading restaurants across the country to join hands for the initiative and prepare delicious curry meals for distribution.
Speaking on why they created the initiative, Mohammed Munim, CEO of ChefOnline and ARTA, said, “We are so proud of the work of the health workers on the frontlines, risking their lives day in and day out to save others. We wanted to send a big thank you for their selfless action against this awful virus, and we figured that it would be fantastic to gift them with top quality, fresh curry cuisine from some of the leading UK restaurants.
“We want the health workers in the UK to know that we are so proud of them. They are the real-life superheroes and national curry week is a full tribute to them, using the magic of South Asian cuisine to hopefully bring a smile to their faces.”
Speaking on the importance of the UK’s curry industry stepping up efforts to support frontline health workers, Munim added, “At ARTA, we have a network of some of the best chefs, restaurants and takeaways in the country who take part in our annual ceremony to be crowned the nation’s best.
“At times like this, we realise just how important community spirit is. The UK health workers are doing a fantastic job in keeping the British public safe – often with risk to their own safety and unimaginable pressure. We want to show our complete gratitude for their work, and we’re delighted we could support them in some way.”