Tom and Ed Martin, of privately-owned ETM Group, have announced the acquisition of a further three sites scheduled to open in the next six months – to include a City rooftop restaurant and terrace bar and a large pub split over two floors with added barbershop and brow and lashes concessions.
The first new opening, Burdock, is due to happen in September at the brand new Royal London House hotel in Finsbury Square. With interiors designed by Tonik, the all-day 2,000 sq ft bar will feature four overhanging tank beers with rotating guest craft ales and seat up to 100 covers for breakfast, lunch and dinner, bar food and cocktails.
The second opening this Autumn, Aviary (pictured), will also be at the new hotel but will this time see the launch of the group’s first ever rooftop location.
The 6,000 sq ft rooftop restaurant and bar designed by Russell Sage Studio on the building’s 10th floor will be open seven days a week for breakfast, lunch and dinner and boasts a 2,000 sq ft south-facing terrace overlooking fabulous views of the City’s skyline. Two of the hotel’s 9th floor suites, each with its own terrace, will also be available for ETM Group’s use as private events spaces for 30-40 guests.
The third site, Greenwood, will be ETM Group’s 18th opening since the company was set up in 2000. Due to open at Nova in Victoria towards the end of the year, the large pub will have something for everyone under one roof; from breakfast through to pre/post theatre dining and dinner, seven days a week.Nova is part of a £2bn development pipeline for Victoria and will bring 18 new eateries to SW1, creating London’s newest and most inviting food quarter.
The 11,000 sq ft pub and restaurant, also designed by Russell Sage Studio, will be split over two floors. As well as a large central bar and plenty of seating, the spacious ground floor will also include a brow and lashes bar and barbershop as well as an 80-cover outdoor seating area. Upstairs will be a bar with five screens, two of which will be mega screens, showing all competitive domestic and international sport throughout the day and night, plus an American 8 Ball pool table and ping pong table.
Set to be a foodie destination that will celebrate eclectic and innovative restaurant brands and different dining experiences, Nova will also house world-class office space and high quality apartments, located right opposite Victoria underground station. Nova is an architecturally striking development that will create a vibrant new link between Victoria Station and Buckingham Palace, which in turn leads onto the Royal Parks.
ETM Group Co-Founder Tom Martin commented, “We are delighted to be bringing our pubs, bars and restaurants to two more central London locations and at such interesting developments. Our first rooftop venture is very exciting and being selected to be part of all that is happening at Nova, Victoria is a privilege. We can’t wait to get these sites open and welcome many of our regular customers alongside plenty of new faces.”