With restrictions gradually lifting, this spring and summer is set to be busy for hospitality. Following months of lockdown, Fetch My Order is helping restaurants, pubs and bars get back on their feet with its easy-to-order payment system.
Managing Director of KAM Media and member of Fetch’s Advisory Board, Katy Moses has identified that technology has begun to form an important and increasingly significant part of this new post-pandemic customer journey.
With 1-in-3 UK adults stating they will not be visiting pubs or restaurants in the foreseeable future due to Covid-19 related safety risks, technology will play a pivotal role in making customers feel safe while dining and drinking.
Explaining tech driven Covid-prevention measures, Moses revealed, “There’s a huge proportion of customers who are chomping at the bit to get back into venues, but there are also many who are nervous, and technology will play a critical part in making customers feel safe enough to return.
“Consumers are more ‘information hungry’ than ever as they remain alert to the potential risks from Covid-19 and technology and digital channels can play a role in improving communication and reassuring customers.”
Fetch’s contactless ordering system reduces face to face interaction, and keeps the whole dining experience safe and secure. No app or download necessary, Fetch is the first in the world to introduce instant ordering to hospitality powered by app clips and instant apps – simply tap, order and pay.
Even before Covid-19 hit, 43% of 18-34 year olds had used an app to pay a bill in a pub or restaurant and 53% of all customers said they’d be happy to use their mobile phone to order food or drinks in a hospitality venue if it were available.
Moses said, “If there is anything positive to come out of the last 12 months for hospitality, it is this acceleration of the use of technology to optimise the customer experience. The one-tap, one-swipe generation is the future. The less friction that operators can provide between a customer and a fantastic, stress-free experience, the greater the opportunity for a happy, loyal, regular customer.”
Using Fetch limits in person contact between staff and customers, keeping everyone safely distanced whilst also avoiding any queues at the bar, meaning customers also get their orders faster without even having to leave the table.
Alex Black, Proprietor of Cafe in the Orchard, said, “We are delighted to have partnered with Fetch mobile ordering and excited to get back to some sort of normality. Fetch enables our staff to serve customers safely and efficiently, and allows us to change our modus operandi having previously had customers ordering at the counter.
“We want customers to feel at ease and to make the ordering experience is a positive one, and this is simple, efficient and intuitive. With lots of tables outside, Fetch also remove the possibility of customers walking off without paying.”
An effortlessly modern and efficient system, Fetch is the future of dining, both inside and alfresco.