Hertfordshire-based Peach Pub Company is opening its first site in Birmingham where it will work with Calthorpe Estates in Edgbaston to develop 22 Highfield Road into a new gastro pub called Highfield Townhouse. It will be located opposite the Michelin starred restaurant Simpson.
The site will be the group’s 17th site and Peach will now invest £1m into the redevelopment of the art-deco building, which was once home to English architect and surveyor Francis W B Yorke.
Work includes a whole new look for the building both inside and out, an opening to the back of the pub for a garden and a large bar and dining space which will have room for more than 100 diners. The pub is expected to open in Spring 2014.
Peach co-founder Lee Cash will oversee the development. Commenting on Highfield Townhouse he said: “When Calthorpe Estates shared their vision to create a heart of the community where the local community and local people could pop down and enjoy meeting friends and colleagues, we knew that our ethos would fit this perfectly, and offer something different.
“We’re making a sizeable investment in the project, because it’s our first in the city and we’re excited to be here, no-one more so than me – it’s great to be back.”
Cash and partner Hamish Stoddart launched the company in 2002 with their first pub in Warwick. The £20m business now has pubs across Warwickshire, Oxfordshire and the Home Counties.