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BBPA forecasts 4.8 million low & no alcohol beer to be sold in Dry Jan

The British Beer & Pub Association (BBPA) has predicted that 4.8 million pints of low and no alcohol beer will be sold across the month.

‘Dry January’ has traditionally been viewed as a quieter month for the beer and pub industry, with consumers abstaining from alcohol and reducing their visits to the pub. However, driven by health-conscious consumers, demand for a greater range and quality of low alcohol and no-alcohol beers in the UK is greater than ever before.

In fact, as a category, ‘low and no alcohol beer’ has grown by 232% in just five years (2013 to 2018).

Whether on draught or off the shelf, for the 4.2 million people participating in Dry January who still crave a refreshing beer, the BBPA has highlighted a small example of the rapidly growing range and variety of non-alcoholic lagers and ales to satisfy all tastes.

Heineken 0.0, Alcohol Free
Heineken 0.0 is made from natural ingredients, brewed twice and fermented with Heineken's unique yeast strain before the alcohol is gently removed. The finished beer is balanced, clean and refreshing with a fruity flavour and soft, malty notes.

Peroni Libera, Alcohol Free
Peroni Libera 0.0% delivers a crisp and refreshing taste, with a delicate fruity aroma. First brewed with exclusive Nostrano dell'Isola maize, with a dedicated yeast strain then added without producing alcohol. This gives Peroni Libera 0.0% its signature hoppy characteristics and smooth finish.

Budweiser Prohibition Brew, Alcohol Free
Brewed in the same way as regular Budweiser, Prohibition Brew is a medium-bodied, flavourful, crisp American-style alcohol-free lager with a golden colour, a subtle honey aroma and a trace of citrus, punctuated by notes of malt and noble hops. A perfectly balanced, full-flavoured lager with a crisp, clean, fast finish.

St. Peters Without Elderberry & Raspberry, Alcohol Free
An alcohol free beer with the sweet, tangy, and pleasant fruitiness of elderberries, and the lingering taste of raspberries. A full-bodied and well-balanced beer with a smooth, subtly sharp bitterness.

Harviestoun Brewery Wheesht, Alcohol Free (pictured)
A dark ruby ale complimented with aromas of chocolate, biscuit and dried fruit. These characters carry to the palate with roasted, chocolate and sweet malt all shining through. A velvety smooth mouthfeel with a soft lingering bitterness.

Innis & Gunn’s Innis & None, Alcohol Free
Produced by Scottish Brewery Innis & Gunn, Innis & None is brewed, but not fermented! This process results in a bold, zesty and thirst-quenching pale ale with all the hops and flavour you want from a craft beer, just without the alcohol!

Emma McClarkin, Chief Executive of the British Beer & Pub Association, commented, “Those taking part in Dry January or reducing their drinking have plenty of alternatives from brewers and pubs to see them through the month.

“The range and quality of non-alcoholic beers in the UK has never been better. Some are even available on tap in pubs, making them the perfect option for those doing Dry January who are thirsty for a pint.

“It’s also important to remember that pubs are more than just places to drink. They now serve upwards of one billion meals a year, so anyone participating in Dry January can still enjoy a visit to their local for food and a non-alcoholic beer.”