Bestway Wholesale is keeping prices static on best-selling bottled beers as part of a support package to assist pubs and bars make the most of the Euro 2016 finals, which run from June 10 to July 10.
Along with deals on cases of 24 bottles of Carlsberg and Budweiser, Bestway’s Price Hold Guarantee for May and June also includes guaranteed low prices on food, snacks and soft drinks likely to sell well.
Ron Hickey, catering and on-trade sales director, said “With England, Wales and Northern Ireland all in action, and a range of afternoon and evening kick-offs, there will be plenty of opportunities for pubs.
“As ever, the weather is likely to be as variable as our team’s performances, so the key will be to keep the menu flexible. Hand-held food such as our own Essentially Catering burgers will work just as well from the barbecue on a sunny evening between matches as they will when served at the table with ice buckets of bottled beer when the focus is on the match.”
“Our Price Hold Guarantee includes football-friendly food and drink at low prices, enabling pubs to stock up for the Euros and plan with confidence.”