The UK's largest independent cash and carry, Bestway Wholesale has revealed new branding for its recently-launched van sales operation.
The new Bestway Vans Direct fills the void left following the demise of Palmer & Harvey’s Snacksdirect and Sweetsdirect business, and now services over 20,000 customers every two weeks.
The van sales operation has two divisions, Bestway Snacks and Bestway Sweets, which have 190 vehicles. One hundred and twenty of these are dedicated to the snacks division, with the remainder used for the sweets division. All the vehicles will have new branding over the next few weeks.
Noel Robinson, Bestway’s director of van sales, said, “Getting the vans back on the road and serving customers was our first priority when we launched the van sales operation in January.
'We have been on the road for almost two months now and the welcome and support we have had from customers has been truly fantastic.
'Now, we have a brand and modern identity which will enable us to, over time, get all vans liveried up that will help increase awareness among customers.”