Huddersfield-based craft brewery, Magic Rock has announced a new partnership with Huddersfield Town Association Football Club (HTAFC), which sees the brewer becoming the clubs official craft beer partner.
This includes branding rights on the John Smith’s Stadium, a dedicated Magic Rock Craft Beer Bar and Magic Rock product availability across the stadium in retail and corporate areas, kicking off at the start of the 2021/22 season. The partnership has also been marked with the creation of a special craft beer, Town Lager.
Rich Burhouse, Founder of Magic Rock Brewing, said, “As a lifelong Town fan, born and bred in Huddersfield, I am delighted that we will finally have Magic Rock Brewing’s beers pouring in the John Smith’s Stadium. It’s a dream come true for me, and I want to thank the club for their support in making it happen.”
The new Magic Rock Town Lager is a crisp, clean and refreshing pilsner-style beer that is perfect for those edge of your seat tackles and jaw-dropping goals.
The beer will be available to purchase from the John Smith’s Stadium at HTAFC home matches and available in 440ml cans through HTAFC and Magic Rock web channels, as well as the Magic Rock Taprooms from now.
HTAFC Commercial Director, Ian Birtley commented, “We’re delighted to be able to announce this significant new partnership today. In my relatively short time at the Club,
'it became immediately clear that, like the football club, Magic Rock is one of Huddersfield’s biggest, boldest and most popular brands and exactly the type of forward-thinking business that we want to be associated with.”