It has been announced today (20 June 2016) that Boparan Restaurants Holdings (BRH) has acquired the restaurant group Giraffe from current owners Tesco who acquired the group in 2013.
Giraffe was launched as a family friendly global food concept in 1998. The group operates 57 restaurants under the Giraffe, Wondertree, Giraffe Stop and Burgers & Cocktails brands, which includes 12 franchised sites.
Giraffe’s Managing Director, Tom Crowley commented, “We are very excited about the acquisition of our business by Boparan Restaurants Holdings. This now provides us with the opportunity to really focus on developing the giraffe business to its full potential throughout the UK and overseas.”
Ranjit Singh Boparan, CEO of BRH, commented, “We invest in businesses that add value to our portfolio and giraffe represents an appealing proposition for both customers and landlords. We believe the brand has significant potential for further growth and look forward to working with Tom and his team to develop the group.”
The acquisition forms part of BRH’s strategy to build a significant, multi-brand restaurant portfolio and will be supporting giraffe in growing the business.
Giraffe will sit alongside BRH’s other scalable restaurant brands which are being rolled out; being the 43-strong Harry Ramsden’s, the award-winning Fishworks and the Cinnamon Collection including the fine dining flagship Cinnamon Club. Further opportunities and acquisitions within the hospitality arena are being evaluated by BRH.