Boparan Restaurant Group (BRG) has today signed its first franchise partner for Slim Chickens, as the group seeks to accelerate the growth of “better chicken” brand.
The new franchise development agreement is with JRK Restaurants and will allow the new partners to initially open five outlets across the South Coast, over the next four years.
BRG has already proven the UK’s appetite for the concept with seven successful openings in London, Birmingham, Bristol, Cardiff and Kent in just two years.
Judd Williams, BRG’s Franchise Director, noted, “We are delighted to partner with JRK in what is a significant move for everyone associated with the Slim Chickens brand.
'As a result of this new signing, we have taken the first steps in our ambitious sub-franchise plans to fast track the roll out of Slim Chickens and introduce the brand to more towns and cities across the UK.”
JRK is an established, London-based business that already has interest within the food and hospitality franchise sectors.
Karim Kassam, Chairman of JRK, commented, “Slim Chickens is undoubtedly one of the most exciting brands in this country and we are pleased to partner with BRG to increase Slim’s presence across the UK. We already have a site in mind for the opening of the first franchised Slim Chickens outlet and expect to make an announcement within the next couple of weeks.”