Café Rouge to launch world’s first cheese-themed pop-up hotel

Cheese-obsessed Brits need look no further for their latest fix, as the world’s first 'cheese themed hotel' comes to London town from 29 January – 6 February.

The unique concept known as The Cheese Suite, has been commissioned by French bistro restaurant chain, Café Rouge to celebrate its new extra cheesy menu, after reports reveal that 700,000 tonnes of cheese is consumed each year, with each cheese loving Brit gobbling up 27.4 grams of the good stuff every single day.

Of this figure, 20,000 diners at Café Rouge have treated themselves to cheese afternoon tea, and the number of Beef Bourguignon Burgers sold in one year put in a row would be enough to line the Champs Elysee ten times over.

Situated in the heart of London in Camden, this cheese themed getaway is really too gouda to miss out on. Fromage fanatics will be able to feast their eyes on cheese-themed wallpaper, throws and cushions as well as take selfies for the ‘gram of giant cheese installations, before turning in for the night snuggled up in cheese-themed bedding in this ultimate home-from-home homage to fromage.

As the accommodation is self-catered, there are plenty of cheese themed cookbooks to provide inspiration and classic cheese board games to help pass the time - as well as information available on the best cheese getaways and day trips to go on.

And if they fancy a night in without having to cook, guests can even shower with cheese scented soap in the Suite while dialling the cheese hotline delivery service for melted cheesy goodness straight from Café Rouge delivered to their door… all to be consumed while listening to songs from the specially-compiled cheesy playlist, of course.

Jacqueline Fletcher, head of marketing at Café Rouge, commented, “We always want to cater to the appetite of our customers, and we know that there’s a real hunger for cheese-based dishes after serving over 20,000 Cheese Afternoon Teas since launching in 2018.

“So, we wanted to give the nation somewhere new and exciting to be totally immersed in one of their favourite foods in none other than a cheese themed hotel, while also trying some of our winter dishes from the comfort of the sofa.”

Café Rouge’s winter menu, which launched with cheese lovers in mind, features Breaded Camembert, Three-Cheese Croques, Beef Bourguignon Burger, along with the favourite Cheese Afternoon Tea complete with French wine.

While it is free to stay at The Cheese Suite, guests will be able to donate to Café Rouge’s dedicated charity partner the Prince’s Trust upon checkout should they wish, where proceeds will be donated to the Prince’s Trust - f .