ABM Catering Solutions has won a contract at Stoke City Football Club's bet365 Stadium to feed up to 27,500 fans on match days and corporate event guests.
The catering firm is to create 120 flexi-catering jobs at the site in order to deliver the level of service required.
With major clubs such as Manchester United and Chelsea improving their food and drinks offering, Stoke is determined to follow suit.
The football club saw a turnover of £99.6m in the last financial year and profit of £5.7m, with predictions that these figures will soar in the next 12 months.
The stadium was renamed from Britannia to bet365 on 1 June this year.
