Inspired by one of the biggest names in Irish Whiskey in the 19th century, George Roe, the iconic Guinness Power Station has been regenerated into a new visitor experience and urban distillery.
The distillery will distil 14,000 litres of whiskey in every run, with an annual maximum capacity of approximately 500,000 litres of alcohol.
From Friday 21 June, visitors will be welcomed inside the Roe & Co distillery, to see first-hand the operational malt whiskey distilling, hear the hum of production, and witness the copper pot stills from an impressive elevated glass walkway.
During the tour visitors will learn about the history of George Roe, explore the unique process that makes Roe & Co a whiskey like no other and explore the five pillars of flavour in a workshop to uncover their ideal taste profile when it comes to whiskey cocktails. The experience concludes with one of Roe & Co’s World Class cocktails in the showstopping Power House Bar.
The launch of the premium Roe & Co Irish whiskey, distillery and experience has been led by a talented female team in Diageo comprising distillers, blenders, marketeers, bartenders and commercial specialists.
Global Brand Director for Roe & Co, Gráinne Wafer, said “Our master blender, Caroline Martin began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there. We are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy.
'This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour.”