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Spa opened & new brand identities for Exclusive group

Exclusive Hotels & Venues has not only just opened its brand-new spa at South Lodge - the five-star country house hotel in Sussex, but is changing its brand identities.

This is the first time the company has changed what its branding in 15 years and will be more contemporary, better representing the offering and creating a more coherent group too.

The group will now be called Exclusive Collection, so that people don't only associate it with hotels, allowing the business to do different things within hospitality. The company already has pub, two spas, a golf club and a cookery school.

Replacing the rather traditional crests, the new identities, for the overarching group brand and for each property, are much more modern, clean and simple.

For each property, there's a single animal, some of which already occupy a place in the hotel, like the sheep at South Lodge, and the horse for Royal Berkshire, are synonymous with the location.

The newly-opened spa (pictured) offers terraced sun decks, an outside natural swimming pond and hydrotherapy pool. Inside, the spa features floor to ceiling windows in the gym, thermal suite and indoor infinity pool.

There is also the Botanica restaurant with scenic views and extensive alfresco dining on a dedicated terrace, as well as the spa lounge and bar, and Watershed poolside snack bar.