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Welbilt appoints new sales manager for Midlands & North-East

Welbilt UK has announced that it has welcomed Joshua Bruce as the new Sales Manager for the Midlands and North-East.

Bruce has fulfilled various foodservice/sales roles over his 14-year career, which began at the tender age of just 15, when he became a part-time kitchen porter.

Due to this background, Bruce comes equipped with a valuable operator-led understanding of the practical needs of chefs and kitchen staff, which perfectly complements his natural sales flare and enduring passion for the foodservice industry.

Bruce commented, “I have always loved the various complexities and fast-paced nature of the foodservice sector, hence why I am so excited to be returning to the industry that I love, in a role that I feel confident in, and of course, with a reputable brand that offers the very best catering equipment solutions.”

Before entering the foodservice sales world in 2014, Bruce fulfilled various chef roles which is where this Hull University graduate first came across Welbilt equipment:

He said, “For years, I have cooked in and worked with various key pieces of Welbilt equipment, hence why my product confidence and understanding is very strong. Plus, by working with these appliances for so many years, I also understand how imperative quality kitchen equipment to the efficient running of a catering provision.”

Bruce continued, “Since first being introduce to Welbilt appliances such as Convotherm, Merrychef and Frymaster in my early career as a chef, I have watched many of these innovative brands grow to their market leading positions, often introducing innovative technological solutions in the process.

'With such an impressive portfolio, it’s no wonder that Welbilt is recognised as one of the top manufacturers globally.”

Alistair Farquhar, Channel Manager for Welbilt UK Distribution & Specification, said, “Joshua’s prior foodservice experience and hands-on knowledge of our products are just some of the many stand-out points that make him the perfect addition to our sales team.

'Showing a desire to continue to learn and develop his understanding of the market, Joshua will also bring fresh ideas and a new perspective to the team.

'I look forward to working with him closely and seeing him flourish in his new role, building on existing and new relationships with our partners across the North-East and Midlands.”

Welbilt UK provide the nation’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Their innovative products and solutions are powered by a deep knowledge, operator insights, and culinary expertise.

Headquartered in the Tampa Bay region of Florida and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, the group sells through a global network of over 3,500 distributors and dealers in over 100 countries.