Scottish craft brewer BrewDog has announced today that it will double offset all of its employees carbon footprint, making it the first employer in the world to ensure that all team members are carbon negative, just like the business itself.
The move comes as the brewer announced its carbon negative status last month, making it the first carbon negative international beer business.
The planet saving employee perk means all staff will now be able to calculate their own personal carbon footprint, BrewDog will then remove twice as much carbon from the air each year as each team member is responsible for.
All employees will be required to calculate their footprints via the Pawprint system which allows each team member to understand their overall carbon footprint. The tool will help all BrewDog staff reduce their own environmental impact by encouraging behavioural change and rewarding reductions in individuals carbon footprint.
The brewer has also committed to offsetting the carbon ‘pawprints’ of its employees' dogs. This move is to help people understand that everything has a carbon footprint and impact on the planet.
BrewDog will then calculate its entire team footprint (including all four legged friends) and double offset this via its gold standard carbon offset programmes, as approved by its carbon consultant Mike Berners-Lee.
Co-founder James Watt said, 'We are proud to be the world’s first carbon negative beer business and are delighted to be one of the very first businesses to offer to offset all its employees' carbon footprints.
'All BrewDog staff will have an app which allows them to understand their own carbon footprint. Our commitment to sustainability is an integral part of our business and across our entire operation.
'This means BrewDog both as a company and as individuals are having a massively positive impact on the planet and helping drive the change that our world so badly needs.'
BrewDog is currently raising its final round of its record breaking Equity for Punks Tomorrow programme. It hopes to raise a maximum of £50m to fund green infrastructure across its global business.