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Domino’s Pizza welcomes former Costa Coffee CGO as new CMO

Domino’s Pizza has appointed Sarah Barron, former Chief Growth Officer at Costa Coffee, as its new Chief Marketing Officer.

Barron takes over from Simon Wallis, who has been interim CMO in addition to international managing director. Wallis will now move to the role of Chief Transformation Officer from 1 February.

Barron’s career has included more than 11 years at Cadbury, where she rose to the posiiton of managing director on premium brand Green & Black’s.

She left the confectionery company in 2011, a year after it was bought by Kraft, and spent several years working as an independent consultant. In 2016, she was hired by Costa as chief marketing officer, rising to CGO in 2019.

Barron commented, “I see huge opportunity to further increase brand love amongst customers for Domino’s by building on the great work already achieved by the team. I’ve always been an admirer of the brand and am really looking forward to helping push it forward to achieve even greater heights.”

CEO Dominic Paul said, “I’m delighted to welcome Sarah to the Domino’s team. She brings a wealth of expertise from some great brands, as well as hugely valuable experience of working within a franchise business.

“Sarah joins us at an exciting time and the integration of our digital and marketing teams is an important step as we continue to drive this amazing brand forward.”