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Parkdean Resorts anounces new Director of Procurement & Sustainability

Parkdean Resorts, the UK’s leading holiday park operator, has appointed Jane Bates to the newly-created role of Director of Procurement and Sustainability.

Bates has worked across various sectors and supply chains over 30 years, and joined Parkdean in 2020 as Director of Procurement. With a Certificate in Business and Climate Change from the Cambridge Institute of Sustainability Leadership, and having served as Executive Sponsor of Procurement and CSR in her last role, on the board at engineering and construction business, SPIE UK.

She also brings high level practical sustainability expertise, and will oversee the implementation of Parkdean’s new ESG strategy in 2022 as part of her expanded remit.

Bates is leading the company’s commitment to deliver 25 ESG goals by 2025, by targeting key priority areas including a 25% reduction in Co2te, promoting the natural environment, supporting local communities, and continuous improvement in corporate governance.


Her new role will focus on embedding sustainability across Parkdean’s entire operation, bridging the gap between other arms of the business to ensure that sustainability is at the heart of the way Parkdean does business.

Steve Richards, CEO, Parkdean Resorts, said, “We’re dedicated to building a sustainable business, and Jane’s passion and experience in this area make her a natural fit for this new role. Jane will oversee the delivery of a number of important initiatives which we have in the pipeline, and her practical approach will be key in achieving our goal of making sustainability easy for everyone on our parks.”

Bates said, “This role is about working with every park and every department to change how we run our business. Sustainability is something that affects all of us on a personal and professional basis, so a big focus will be to empower people at all levels of the business to make a difference, to put sustainability at the heart of staycations.”

Parkdean is committed to caring for its people, parks and planet to create a positive environmental impact on nature and resources, and to acting responsibly for the long-term sustainability of its business.

The company owns over 3,500 acres of land including forests, peatbogs, rivers, beaches and headlands in the UK’s beauty spots, and all 67 parks have been recognised in the David Bellamy Awards, receiving either gold, silver or bronze awards.