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Hstoric Fitzrovia pub to reopen this week

This Thursday, 25 November, will see the reopening of historic Fitzrovia pub, The George on Great Portland Street, W1.

Publican Dominic Jacobs, Culinary Director James Knappett of two Michelin star Kitchen Table and JKS Restaurants partner for a second time on the reopening, following the launch of The Cadogan Arms in Chelsea earlier this year.

The George is a three-storey, 18th century, Grade II listed building which has undergone an extensive restoration. The pub will reopen in two phases. From Thursday 25 November, the ground floor will open to offer a quintessential British pub experience.

Guests will be served cask ales, craft beers, seasonal cocktails and tapped wines alongside a considerable whiskey collection that nods to the pub’s historical patrons, including Dylan Thomas and Brendan Behan. In the pub, food will embody the best of British, with traditional dishes including a classic Ploughman’s; Pheasant and Pistachio Terrine; Scampi with Chips, Mushy Peas and Tartare Sauce; and Rhubarb Crumble with Custard.

Following this ‘Upstairs at The George’ will open in February 2022, offering a dining experience led by Culinary Director James Knappett.

The reopening seeks to resurrect the old pub, returning it to the local community and paying homage to its history as a hub for the political, cultural and social movements of the late 18th century, a home to writers and poets in the 20th century and, in recent years, a hideaway for local creatives.

Dominic Jacobs, Managing Director, said, “The sympathetic restoration of the ground floor has focused on enhancing the venue's rich listed architecture, paying homage to its 18th century roots through art, design and architectural features.

'Further to this, a more extensive renovation of the former living quarters will create a brand-new dining space for Fitzrovia. We’re excited to be opening our doors in time for Christmas and revealing ‘Upstairs at the George’ in the new year.”

The George will open from Thursday 25th November for walk-ins. A small number of tables will be available for reservations and for group bookings. Reservations can be made via www.thegeorge.london