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Exclusive Collection names Sarah Hewitt as Group Director of People and Culture


Exclusive Collection has appointed Sarah Hewitt as Group Director of People and Culture. Reporting directly to Managing Director Danny Pecorelli, Sarah will be instrumental in shaping and strengthening the company’s culture. In her new role, she will lead people operations, ensure compliance, and oversee reward and recognition initiatives across the award-winning independent hotel group.

Sarah brings a wealth of experience from her previous role at International Airlines Group (IAG), where she led the development and implementation of the People and Culture strategy for the company’s global business services division. Her responsibilities spanned talent acquisition, reward, learning and development, employee engagement, diversity and inclusion, wellbeing, and HR operations. Her career also includes senior HR leadership roles across a range of global industries, including technology, healthcare, banking, and manufacturing.

As a key member of the executive team, Sarah will advocate for opportunities, development, and benefits that align with Exclusive Collection’s high-performance culture. Her appointment underscores the company’s ongoing commitment to fostering a people-first environment that supports individual growth and success.

Danny Pecorelli, Managing Director, commented: ‘We’re thrilled that Sarah is joining us and will be bringing considerable experience from a wide range of organisations. She offers a fresh perspective to hospitality through her airline experience and importantly is used to fast-paced, multi-site operations. Her inspirational and authentic leadership style, alongside her team and client first approach, mean she is an ideal fit for our leadership team and will help amplify our mission of ‘Creating happiness in amazing places.’

Exclusive Collection is a family-owned group of country house hotels, spas, a golf club, cookery school, and a pub, founded in 1981. Under the leadership of Managing Director Danny Pecorelli, it has become one of the most respected names in the UK hospitality sector. As the UK’s first B Corp-certified hotel company, Exclusive Collection is known for its Michelin-starred restaurants, its pioneering Chefs’ Academy nurturing new industry talent, and its award-winning meetings and events offering.


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