CG Restaurants & Bars has reported a 16.4% increase in like-for-like sales across its expanding bar group, Dirty Martini, which operates 7 London sites.
This result is driven by a 35% increase in pre-booked business across December 2015, representing 61% of overall sales. The company believes that customers are actively seeking the type of premium experience that Dirty Martini delivers and that demand has never been higher.
Scott Matthews, CEO at Dirty Martini, said, “We’re delighted to announce an outstanding performance for Dirty Martini over the December period. Our new sites are outperforming expectations and our original Dirty Martini in Covent Garden continues to deliver excellent growth every year with its strongest ever new year’s eve performance in 2015.
“Our successful expansion in 2015 with two new sites opening in Clapham and Islington has proved there is a continued appetite for the Dirty Martini brand and early discussions are underway on new acquisitions for 2016 both in London and regionally.”