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High profile hotelier puts £1.95m Cheltenham venue on market

Regency townhouse boutique hotel The Bradley in Cheltenham has been put up for sale by its owner, the hotelier Peter de Savary.

The Grade II-listed property, which is located on Royal Parade in the heart of the fashionable Montpellier district, is being marketed at a guide price of £1.95m by Colliers and Knight Frank.

The Bradley was privately purchased by the de Savary family in 2015 and underwent the sort of comprehensive restoration for which Peter de Savary is renowned, notably the revival of leading hotels Bovey Castle and Skibo Castle.

The refurbishment concluded in 2018, and the hotel now comprises 10 letting bedrooms, and contains a wealth of Regency period features, including ornate ceiling mouldings, huge sash windows and fine fireplaces.

There is a large, walled town garden at the rear of the four-storey property, within which is an attractive detached building containing two of the bedrooms.

Stylish antique furnishings feature throughout the well-proportioned rooms at The Bradley, which currently trades as a luxury 5* boutique limited service hotel, and the contents of the hotel would be included as part of the sale of the business on a transfer of going concern basis.

Peter Brunt, director in the Hotels Agency team at Colliers, said, “The Bradley benefits from the combination of an excellent location and facilities, and generates excellent profitability from high average room rates.

“However, it also offers exciting potential for expansion to a total of 12 en-suite bedrooms, thereby further increasing both revenue and profits.

'Planning consent has already been secured to create an additional en-suite letting bedroom at the rear of the building in the garden, and in addition plans have been drawn up which show how the rear section of the drawing room could be altered to create another en-suite bedroom.”

Nick Chivers, partner at Knight Frank, added that The Bradley also offered potential to be returned to its original use as a townhouse.

“The Bradley benefits from being in a highly desirable residential location of Montpellier, which is renowned for its grand Regency properties, chic boutiques, cafes and restaurants, and is in convenient proximity of both Cheltenham Ladies College and Cheltenham College,” he said.

“This provides the perfect opportunity for this magnificent property to be converted into a wonderful single dwelling, and residential planning has already been granted.”

The Bradley is part of the Havana West portfolio, of which Peter de Savary and his wife Lana are directors.

A spokesperson for Havana West said that The Bradley had been brought to the market in order to focus on the other properties in the portfolio: The Beachcroft Hotel; Beachcroft Beach Hut Suites; The Cary Arms and Spa; Cary Arms Luxury Cottages; The Eastbury Hotel; The Merry Harriers; and the Parkway Hotel and Spa.