Vegan pizza enterprise Purezza has secured a majority stake in the vegan cheese artisan, La Fauxmagerie.
Founded in Brighton in 2015 by Stefania Evangelisti and Tim Barclay, Purezza expanded to London with its first restaurant in Camden in 2018, followed by a northern location in Manchester in 2021.
La Fauxmagerie, established in 2018 by siblings Rachel and Charlotte Stevens, has gained recognition and is now stocked in Planet Organic and a Brick Lane store in London.
Evangelisti called the partnership 'a perfect match in our eyes', adding: 'At Purezza's core, we want to be able to offer foodie vegans, vegetarians, and even those with no dietary requirements, an alternative that doesn't compromise on quality, flavour and dining excellence and La Fauxmagerie is passionate to achieve the same goals.'
Charlotte said: ‘'We're so excited to be joining the Purezza family who, in addition to being female led, share our mission to increase accessibility to high quality, plant-based products. By combining the forces of the best plant-based restaurant and cheese brand in the UK, we can continue to expand our offering together and bring the best plant-based products to the world.'
Both Purezza and La Fauxmagerie are set to feature their respective brands at the upcoming Plant Based World Expo at the Excel Arena in London.
The terms of the deal remain undisclosed.