Heineken has unveiled plans to invest £40 million into over 600 community pubs located in rural and suburban areas.
The brewer and pub operator stated that the £40 million investment in its Star Pubs division will support the reopening of closed sites, with renovation work already underway or completed at 10 pubs in 2025.
In 2024, Heineken invested £9.5 million to reopen 62 long-term closed pubs and reported its lowest number of closures since 2019.
In addition to refurbishments, the investment will fund the implementation of energy efficiency measures to enhance the sustainability of the pubs.
Managing director of Heineken’s Star Pubs, Lawson Mountstevens, said: “Consistent investment – rather than a stop, start approach – and a strategy of creating great locals have been key to helping our pubs weather the storms of the last few years.
“Heineken sees first hand the value in great British pubs and their ongoing popularity. It recognises that Brits love their locals and that well-invested pubs trade better. This £40m inward investment from a Dutch business into UK pubs is a resounding vote of confidence in the future of the sector.
“Even with pressures on disposable income, people are still prioritising a trip to their local, valuing it as an everyday treat and as a way of connecting with their community. But they want to be guaranteed a quality experience: relaxing in an attractive setting is an important factor when pubgoers choose where to spend their money.”
