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Luxury hotel Broadwick Soho opens in London

The independent luxury establishment, Broadwick Soho, is now open in London's West End, welcoming guests through its doors.

Noel Hayden is the owner of the 57-room Broadwick Soho hotel, with support from Managing Director Jo Ringestad, Executive Director Joshua Gardner, Creative Director Andrea Gelardin, and Non-executive Director Jamie Poulton.

Interior designer Martin Brudnizki has spearheaded the transformation of the hotel into a townhouse. The rooms, comprising nine suites and one penthouse, showcase custom-designed beds, walk-in rain showers, and certain suites boast free-standing bathtubs.

The property features artwork by renowned artists such as Francis Bacon, Bridget Riley, Andy Warhol, and William Turnbull displayed throughout. Perfumier Azzi Glasser has crafted a custom scent and candles exclusively for Broadwick Soho.

Broadwick Soho boasts four distinctive dining venues, including the lower ground floor Italian restaurant, Dear Jackie, open for dinner. The all-day street-level terrace, Bar Jackie, offers a relaxed setting. Additionally, the rooftop dining bar, Flute, named after a 19th-century flute-maker on Broadwick Street, serves cocktails, lunch, and dinner.

Exclusive to residents, The Nook is a ground-floor lounge area, providing a private space. Additionally, the eighth-floor Dining Room is available for booking and can accommodate up to 24 people, offering a more secluded dining experience.

David Monson assumed the role of general manager at Broadwick Soho in July 2021. Situated on the corner of Broadwick Street and Berwick Street, the hotel holds a prime location.